There are certain policies that are applicable on AdSense publishers, and Google Ad Manager Partners who use Google Monetization (Preferred Deals, Programmatic Guaranteed, Private Auction and Open Auction), and monetize …
What are OutStream Video Ads? It is a brand new video advertising format which auto-plays in a large format player whenever a user browses in it within the text content …
Video being an easy, versatile, engaging content format has become the most popular Advertising tool. Video ad serving operates similarly as ad serving, where an ad creative is ‘served’ from …
Video monetization is getting paid for publishing your videos on various online platforms using methods like inserting ads, offering subscriptions, getting sponsorships, doing reviews, etc. Monetizing video is always a …
An ad server is an online tool used by publishers, networks, and advertisers to ease out ad management, campaign management, and ad trafficking. An ad server also provides reporting based …
Video advertising has become an integral part of marketing strategy. Out of all the online contents, video is the most engaging content with the most CTR. Presenting the right message …
Video preference of modern-day audience is one of the most important driving forces of using video in your content marketing. Out of all the online contents, video is the most …
In Germany, both the television and newspaper advertising was quite prevalent but the current landscape is largely influenced by the continuing change towards overall digitisation. The companies and agencies are …
A decade back the entire online advertising scheme seemed to be a hoax but as Google, Facebook and even YouTube have successfully turned their platforms into advertising marketplaces, it has …