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Video content is arguably one of the best means for marketing and advertising. It is the best way to reinforce your brand identity as it is comparatively easy to establish …
Video advertising is a relatively new and emerging form of digital advertising. Hence it is a common observation that most people are getting confused among the formats of video ads. …
The Video Ad Serving Template is an IAB standard and supports and extends upon the features of VAST 2 with enhancements over earlier versions, which includes- Multiple ads can be …
There are specific policies that are applicable whenever and wherever Google ad products are used to serve rewarded ads- The transactions of rewards from rewarded ads occur only between the …
The report on video creative quality helps to see extra information on creatives served through Dynamic Ad Insertion and IMA SDK implementations. In specifics, this kind of report can help …
Also called waterfall or client-side mediation, video fallback increases the chances of filling an impression opportunity while using VAST redirects to the maximum. With it, Ad Manager decided on the …
The spaces in your website or app where you wish to show ads are ad units and have definitions of attributes such as the size of the ad format that …
Available only to network with a Google account manager that is dedicated, and chances are that it would not be possible to enable it for your network. For more information …
Keys value pairs assist with setting up specific targetings, like demographics, certain positions of webpages, or a specific page or pages that pertain to a given topic. During the generation …
If you want reports on all audience metrics for campaigns that run across all digital screens, Nielsen Digital Ad Ratings is the way to go. Based on the data provided …