The Best YouTube Alternatives for Video Creators (2022 Update)
YouTube has become one of the most used social media networks with more than 2 billion active users. It provides an easy way to monetize your videos and houses most …
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Programmatic Advertising vs Direct Buying
Internet has changed the face of advertising, along with other aspects that it has affected and changed. It has opened a whole new spectrum of opportunities which is exceptionally great …
Outstream Video Ads: A Publishers Guide to Optimization
Outstream video ads are becoming increasingly popular due to the growing demand of video ad formats among the advertisers. According to eMarketers report, the digital video ad spent on US …
Mobile Web Video Ads: Overview, CPM Rates, and List of Networks
Video content is arguably one of the best means for marketing and advertising. It is the best way to reinforce your brand identity as it is comparatively easy to establish …
VAST vs VPAID Explained: How they Work, Difference, and Tips
Video advertising is a relatively new and emerging form of digital advertising. Hence it is a common observation that most people are getting confused among the formats of video ads. …
What is Video Ad Serving Template (VAST)
The Video Ad Serving Template is an IAB standard and supports and extends upon the features of VAST 2 with enhancements over earlier versions, which includes- Multiple ads can be …
A Guide to Rewarded Video Ads for App Developers
There are specific policies that are applicable whenever and wherever Google ad products are used to serve rewarded ads- The transactions of rewards from rewarded ads occur only between the …
A Guide to Video Creative Quality for Publishers
The report on video creative quality helps to see extra information on creatives served through Dynamic Ad Insertion and IMA SDK implementations. In specifics, this kind of report can help …
A Guide to Video Passback/ Fallback Strategy for Publishers
Also called waterfall or client-side mediation, video fallback increases the chances of filling an impression opportunity while using VAST redirects to the maximum. With it, Ad Manager decided on the …
How to Generate Video Ad Tags in Google Ad Manager?
The spaces in your website or app where you wish to show ads are ad units and have definitions of attributes such as the size of the ad format that …