What is Video Ad Serving Template (VAST)
The Video Ad Serving Template is an IAB standard and supports and extends upon the features of VAST 2 with enhancements over earlier versions, which includes- Multiple ads can be …
A Guide to Rewarded Video Ads for App Developers
There are specific policies that are applicable whenever and wherever Google ad products are used to serve rewarded ads- The transactions of rewards from rewarded ads occur only between the …
A Guide to Video Creative Quality for Publishers
The report on video creative quality helps to see extra information on creatives served through Dynamic Ad Insertion and IMA SDK implementations. In specifics, this kind of report can help …
A Guide to Video Passback/ Fallback Strategy for Publishers
Also called waterfall or client-side mediation, video fallback increases the chances of filling an impression opportunity while using VAST redirects to the maximum. With it, Ad Manager decided on the …
How to Generate Video Ad Tags in Google Ad Manager?
The spaces in your website or app where you wish to show ads are ad units and have definitions of attributes such as the size of the ad format that …
How to Generate Video Ad Tags in Google Ad Manager?
Available only to network with a Google account manager that is dedicated, and chances are that it would not be possible to enable it for your network. For more information …
How to Do Specific Targeting of Video Ads in GAM?
Keys value pairs assist with setting up specific targetings, like demographics, certain positions of webpages, or a specific page or pages that pertain to a given topic. During the generation …
How to Increase Video Ad Fill Rates in Google Ad Manager?
If you want reports on all audience metrics for campaigns that run across all digital screens, Nielsen Digital Ad Ratings is the way to go. Based on the data provided …
How to Place Ads on Video on Demand Content Sources?
For Ad Manager to serve content with video on demand ads, Ad Manager needs to ingest the video content itself for Dynamic Ad Insertion. The following conditions must be met …
How to Maximize Video Ad Revenue with Google Ad Manager?
In accordance with your coordination between your technical teams and your business, you can implement new video solutions, which can take something between a few weeks to a few months. …